Is Email Marketing Dead ?

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Probably not !

2016

1. There are 251 email marketing software solutions currently on the market. (Source: Capterra<<Tweet this stat!

2. 33% of email opens occurred on an iPhone, while Gmail, second to the iPhone for opens, only accounted for 15% of those opens. (Source: Litmus) <<Tweet this stat!

 

3. Millennials are the age group most likely to check their email from bed (70%), from the bathroom (57%), or while driving (27%). (Source: Adobe<<Tweet this stat!

4. 75% of Gmail’s 900 million users access their accounts on mobile devices. (Source: TechCrunch<<Tweet this stat!

5. Email is the top source of analytics data for marketers, with 41% using their email marketing performance data. (Source: Forbes<<Tweet this stat!

 

6. In 2011, mobile accounted for 8% of email opens, compared to 2015 with 55% opens on mobile. (Source: Litmus<<Tweet this stat!

7. Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel. (Source: Custora<<Tweet this stat!

8. Marketers who use personalization in their subject lines see 26% more opens. (Source: Campaign Monitor<<Tweet this stat!

9. 24% of Americans believe they check email “way too much,” and 40% say they go on “self-imposed email detox programs” and don’t check their email for an average of five days. (Source: Adobe) <<Tweet this stat!

10. 89% of marketers say that email is their primary channel for lead generation. (Source: Mailigen<<Tweet this stat!

 

11. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text. (Source: HubSpot<<Tweet this stat!

12. 58% of adults check their email first thing in the morning. (Source:Customer Intelligence<<Tweet this stat!

13. Adding video to an email can increase click rates by 300%. (Source:Emma<<Tweet this stat!